Title: General Counsel
Company: Kendo Holdings, Inc.
Location: San Francisco, California, United States
Trisha Aylor Mauer, General Counsel at Kendo Holdings, Inc., has been recognized by Marquis Who’s Who Top Lawyers for dedication, achievements, and leadership in Law.
As a 10-year old, Ms. Mauer was told she was an argumentative child, which sparked her interest in the law and public policy. That and perseverance has allowed her to rise to her current position after working for many years as a corporate legal counsel. She looks forward to moving her career toward public policy and regulatory roles, and maintains a membership with the California State Bar. Today, Ms. Mauer works for a firm that manages the beauty brands Marc Jacobs Beauty, Kat Von D Beauty, Ole Henriksen, Bite Beauty, and the recently launched Fenty Beauty by Rihanna, handling all legal affairs.
Ms. Mauer graduated with a BA in French and history, cum laude with honors, from the University of Oregon and qualified for a membership in Phi Beta Kappa. She went on to the Hastings College of Law to earn a JD in 1999, winning the 1997 Moot Court Best Oral Argument from Hastings along the way. Her first role was as an associate of Sidney Austin, and Ms. Mauer went on to spend a year as internal counsel of BlueKite.com from 2000 to 2001. She joined DecisionView for two years as corporate counsel, followed by a longer position with the theatre ticket application company StubHub from 2008 to 2011 as a commercial and product counselor.
Ms. Mauer is proud of her JD and her ability to give practical business advice and risk mitigation strategies. She has worked with Innotas, AppDynamics, and Life Factory, as well as well-known firms like eBay, Williams-Sonoma, Coca-Cola, and Turner Broadcasting. She was with the World Triathlon Corporation, the owner of the Ironman brand, as general counsel, and served Axion for three years as an attorney before accepting her current post. Ms. Mauer still speaks French, and loves the constantly evolving complexities of her field. She has always been interested in business and business management, which led her into this area of the law.
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